HER Story

About P.R.M.I.T. Beauty

P.R.M.I.T. Beauty was founded in 2016 by Monique Cleckley, a licensed New York nail artist, certified nail educator, and beauty professional with experience across celebrity, talent, and media.

What began with a passion for nail artistry has evolved into a modern beauty brand built around one belief: your nails should be as expressive as you are.

In 2019, Monique became a New York State Certified Nail Educator through Christine Valmy, using her experience to educate and empower minority women seeking opportunities within the nail industry. That foundation of artistry, education, and accessibility continues to shape P.R.M.I.T. Beauty today.

P.R.M.I.T.—Pinky. Ring. Middle. Index. Thumb.—celebrates every finger as a canvas.

Our collections bring together pre-designed nails, crystal nail art, nail accents, hand  jewelry, and innovative nail solutions designed to make elevated nail artistry easier to experience—whether you're creating your look at home or sitting in your favorite nail tech's chair.

And that's important to us.

We don't believe convenience should replace the nail professional. Apply P.R.M.I.T. yourself when you want beauty on the go, or bring your favorite P.R.M.I.T. products to your nail tech for a pampered, personalized, professional application.

From everyday sophistication to statement-making nail art, we're creating products that make it easier to change your nails, express your mood, and own your look.

Our Mission

We believe nail beauty should be creative, accessible, professional, and unapologetically expressive.

Our mission is to bridge the worlds of DIY beauty and professional nail artistry through thoughtfully designed products that save time without sacrificing style.

Five fingers. Endless possibilities. P.R.M.I.T. your way.™

Portfolio: https://www.coroflot.com/uniquemonique